Hi Lovelies! I'm writing not only because I miss you, but also because Dee Brown of Morning Cup of Style demanded that I share about my experience modeling for American Apparel;)!
Last week, I tagged along with my hubs for SXSW where he was working and I was (to my relief) just enjoying the ride. It was a pretty awesome experience, dabbling into the world of hip-hop with the likes of Nas, Ace Hood and Scarface. For sure, an extreme contrast with how I perceive my personal brand- but fun.
As always, the most random opportunities seem to present themselves at the right time (winking at the man above). Often times I decline, being that I know there's a stigma attached to the modern day PR girl. I blame Samantha from Sex and the City;). This job is not even 75% glamorous and managing your own reputation is equally as important as managing your clients. That said, when I was asked to model for an upcoming campaign by an American Apparel rep during SXSW, I immediately became suspicious.
"Why me, where do the pics go, do I get paid, are the pics going to be racy? Oh, I run my own business, so I really don't do any modeling...ha!" These are the thoughts and questions that surrounded my brain. Looking back, not sure what I said in my nervous attempt to digest the opportunity. But I do remember her stating that I was 1 of only 3 girls chosen during SXSW and it was a paid gig, and I was able to keep the clothes...."Ummm, where do I sign."
As an excessive consumer of American Apparel products, and an admirer of their marketing- I couldn't resist the opportunity. Plus, I understood that they are quite possibly working towards diversifying their market...I'm never mad at brands that support brown girls with kinky hair.
While the pics were indeed more racy than I would typically subject myself too, I actually walked away feeling liberated and confident. My teeny, tiny frame is usually hidden under layers, of flowy, vintage pieces and in urban communities thin is never in. With American Apparel, I found an opportunity to align myself with a major, global brand and introduce my e-friends, real friends and family to a side of me that is probably refreshing. I DO know how to "clock out and get loose" as my hubs would say...
As we all know, nothing is ever guaranteed until it goes to print, yet I feel like the highlight has already taken shape. In less than 24 hours I realized that PR girls can in fact model, party and embrace the stereotype a bit- without loosing credibility. The key is to "Align yourself with greatness," as stated by one of my BFF's, Andie. I expressed to her that God keeps presenting these very public opportunities to me, and I'm just curious to know why? Not questioning his decisions...but literally wondering what's the bigger picture. Curious.
Andie said, "It's because you align yourself with greatness." That's an amazing compliment to my friends, family, clients, mentors and colleagues, and one that I plan to fully digest. Thank you all for the social media luv, now go out and live on the edge a bit!