1. Ralph Lauren - Often referred to as the world's most cinematic luxury brand, Ralph Lauren recently hosted a “digital extravaganza,” to conjure up and communicate the world of Ralph Lauren at epic scale and to celebrate the launch of the company’s “digital flagship” in the UK. Check out some of the behind the scenes footage:
2. The Gap - They've recently launched an inspiring video campaign that asks the questions, “If you could give anything in the world, what would it be?” The commercial features several major influencers such as Foursquare co-founders Dennis Crowley and Naveen Selvadurai, and Community star Donald Glover. It's shot beautifully and for each “Like” one of the videos receives on Facebook, $1 will be donated to the charity featured in the video.
3. H&M - They just rock. One of my favorite brands to stalk online, H&M appears to have a 24 hour social media strategy in place, that includes responding, engaging and sharing good, solid information. Not a lot of complexity, just using social media as a creative platform to communicate with their consumers. Below is a clip from their Street Style files in Shanghai. Enjoy, and drop a line about your favorite fashion brands on the web.